Ice Baths

5 Essential Tips for Cold Water Therapy Consult a Healthcare Professional: Always prioritize safety. Some health conditions may not be compatible with cold water immersion. Acclimate Gradually: Begin with progressively colder showers or outdoor swimming...

So... something cool happened (literally!) - LUMI got the golden ticket to get a sneak peek into Tommy Fury’s prep for the KSI showdown happening on 14th October 2023. Spoiler alert: It was icy!!

Ice swimming, also known as winter swimming or cold water swimming, is a popular activity in the Netherlands that involves swimming in water with a temperature of 5°C or lower. Despite the freezing temperatures, many...

Andrew D. Huberman is a neuroscientist and professor at Stanford University who has conducted extensive research on the effects of ice bath therapy and cold water exposure on the body and brain. One of Huberman's...

If you are looking to understand more about cold water exposure here are a few simple reasons why you should start today, it doesn't need to be complicated or from the depths of the north...